Posts by: Editor

manufacturers

Manufacturers: Can You Turn Your Product into a Service?

Is making something to sell enough to keep manufacturers in business? In an increasingly competitive and innovative global manufacturing...

manufacturers innovation

Do Manufacturers Fail to Monetise Their Innovations?

UK manufacturing is often most successful when it is both agile and innovative. Consequently, many manufacturers put a lot of time and...

product launch event gifts

Product Launch: Are Your Promotional Gifts Culturally Appropriate?

With a service or product launch, you need to be able to educate your target audience about it. Marketing is about reaching this audience,...

bad debt manufacturers

How Dangerous is Bad Debt to Manufacturing Growth?

A report from the manufacturers’ organisation EEF indicates that manufacturing in the North West now accounts for 15.5% of the region’s...

manufacturers - manufacturing factory

Manufacturers – How Can You Speed Up Your Sales Cycles?

There are two sides to the manufacturing story in the UK. On the one hand, manufacturing is in structural decline.  The CBI recording that...

reputational damage

Can Outsourcing Cause Reputational Damage?

Your promises and your ability to deliver is in the hands of your suppliers.  The risk of reputational damage represents a significant...

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