Category: Marketing
Why Do Some Manufacturers Struggle to Get Their Message Across – and How to Fix It
An interview with David Lomas, Executive Editor at Manufacturing Matters “Manufacturers are brilliant at what they do – but that...
Industry: Are You Invisible to the Next Generation of Talent?
Most industrial sectors face an urgent yet overlooked problem: Invisibility. We spoke with Philip Reynolds from ConnectsU, a digital...
Virtual Machine XPO Gives Industry Exhibitions a Reboot
Industry exhibitions are great for meeting existing and prospective clients as well as raising and maintaining brand visibility. However,...
Beyond the Camera: What Makes the Perfect Manufacturing Shoot?
They say a bad workman blames his tools. For some industries, the tools are just one facet of a valuable service package. Leanie Evans,...
Where is the Value in Effective Industrial Communication?
Take a look through any photographer’s portfolio and you’ll likely be struck by the imagery. Heart-pounding action shots, evocative...
Less Common Metals Reveals a Key to Defy Manufacturing Doubts
In times of political turmoil, investing in your business can be a tricky decision. Studies show that 64% of new businesses underestimate...
Adrian Waine Provides Maximum Exposure for Manufacturers
If marketers encourage their clients to focus on benefits over features, where do manufacturers fit in to this? Manufacturers often...
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