Posts by: Editor
How is Telemarketing Successfully Supporting Manufacturing?
There is an opinion that B2B telemarketing is best suited to services, regardless of its proven effectiveness across a range of sectors. ...
Are Manufacturers Suffering a Cash Flow Hit?
Any manufacturing company needs a strong cash flow to help operate smoothly, but many find this aspect of running a business difficult....
What Are the Pain Points of Manufacturers’ Export Journeys?
When manufacturers face long payment cycles, this can spell trouble. This is especially true for first-time exporters. Without careful...
Manufacturers: Can You Turn Your Product into a Service?
Is making something to sell enough to keep manufacturers in business? In an increasingly competitive and innovative global manufacturing...
Do Manufacturers Fail to Monetise Their Innovations?
UK manufacturing is often most successful when it is both agile and innovative. Consequently, many manufacturers put a lot of time and...
Product Launch: Are Your Promotional Gifts Culturally Appropriate?
With a service or product launch, you need to be able to educate your target audience about it. Marketing is about reaching this audience,...
How Dangerous is Bad Debt to Manufacturing Growth?
A report from the manufacturers’ organisation EEF indicates that manufacturing in the North West now accounts for 15.5% of the region’s...
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