They say a bad workman blames his tools. For some industries, the tools are just one facet of a valuable service package.
Working for a heat treatment and specialist thermal processing company, she’s aware of the hazards that a commercial shoot on-site could entail.
“The disruption in the factory is minimal, and it’s always worth it,” Leannie explains. “We are always happy with the results and assign certain photographs to particular areas of our marketing.”
Get the Look
A keen eye for design is one of the key elements that manufacturers should look for when choosing a photographer.
“For example, if a photo is to be used in marketing material, we compose it in a way that allows for overlay text.”
Every one of Adrian’s projects starts with a thorough overview of the photographs’ goals. Once those are established, it’s crucial not to overlook other elements – such as lighting.
“Industrial photography needs an understanding of how to light a scene effectively – both to maximise what you want to show and minimise what you don’t,” explains Adrian Waine.
“That is the sort of knowledge that comes with experience,” Adrian continues. “It’s not about the camera, it is about the attention to lighting and the construction of the image, and, most importantly, the person in control of it all.”
The Vital Checklist
Before hiring any photographer, manufacturers need to check their supplier’s credentials.
“Insurance is vitally important when working in and around industrial settings,” says Leanie, referring to Public Liability.
“A portfolio is far more important than testimonials, as it demonstrates the quality and style of the photographer’s work and if it will be a fit with our own aesthetic”Leanie Evans, Bodycote
Two things that are surprisingly low down of the list of priorities are:
- knowledge of the industry
“Knowledge of the industry is not always possible, but it helps,” says Leanie. “However, a good brief will help the photographer understand what’s going on in a scene.”
So, what about the price?
“With the ROI on photography so difficult to measure, manufacturers should take a different approach.”
“Naturally, we will always look to achieve a fair price for work done,” Leanie concludes. “However, we understand the impact that good photography can have, and how it affects the perception of our brand.”
Manufacturing Matters Magazine thanks Leanie Evans and Adrian Waine for their insights.
CREDIT: All pictures taken at Bodycote’s premises by Adrian Waine, from Photography for Industry.