When you have a created a new product, one of the biggest challenges is getting it noticed.
It can be difficult enough in your home market, so how do you reach customers in countries where you have no experience or contacts?
The Trouble With Whisky
That was the obstacle facing a Turkish natural stone producer who came up with an alternative to using ice cubes in whisky.
They discovered that small granite blocks maintain their temperature for longer than ice and are tasteless, helping cool single malts without diluting them.
And so whisky stones were born.
Sensing they had hit on an idea that could really take off, they wanted to introduce them into international markets, something stone producers in Turkey had struggled to do with conventional products.
Since their introduction last year, they have been making a big splash in the drinks industry.
The Secret of Success
Kemal Sidar, Chief Executive of London Bridge Project, who helped introduce whisky stones to the UK market, said, “When a customer approaches us with a new product, it has to have the ability to grow sales.
“They had no experience of operating in the UK market but we knew that the whisky stones would do well because they make an enormous difference to people who know about whisky.”
“No one had heard of them and you had to explain the concept”
“We liked the idea and our team ensured that everything went smoothly, from sourcing the stones and the boxes to package them, to them being successfully sold internationally”
Kemal Sidar, London Bridge Project
“The UK is the largest market, followed by France. Now they are also the market leader in Italy and Germany.”
“Whisky stones are certainly bringing new meaning to scotch on the rocks!” concludes Kemal.