Visitors Experience ‘This is Yale’ At LogiMAT 2019

Visitors Experience ‘This is Yale’ At LogiMAT 2019

Following the success of the exclusive September event showcasing the company’s wide range of industry expertise, Yale Europe Materials Handling brought a taste of ‘This is Yale’ to the renowned trade fair, LogiMAT last week.

Taking place from 19-21 February 2019 at the international hub of Stuttgart Messe, LogiMAT was once again an unmissable event and one that Yale was proud to attend.


This is Yale

Elements from the company’s solutions showcase event, ‘This is Yale’, were carefully hand-picked for the exhibition, demonstrating its extensive experience in specific industry applications.

“This is Yale was a superb demonstration of how vast and versatile Yale industry solutions can be, so we were delighted that we were able to bring a small taste of this to the renowned LogiMAT trade fair,” said Iain Friar, Yale Brand Marketing Manager.


Guiding the Future

After its successful debut in September, Yale brought the recently launched MC15 robotic counterbalance stacker to LogiMAT.

“Our robotics solutions are designed to be more versatile than traditional AGVs and integrate into existing industry applications with ease,” said Ron Farr, Warehouse Solutions Manager for Yale.


“The products were well received when they were revealed for the first time at This is Yale and we were pleased to introduce a wider audience to Yale robotics at LogiMAT”

Ron Farr, Yale


Yale Products Take Pride of Place

The new MR Series tilting mast reach truck joined the Yale line-up at LogiMAT.  Ideal for smaller fleet users, the tilting mast reach truck is a cost-effective solution for customers operating in minimum aisle widths, with the narrow chassis facilitating in-aisle passing of two machines.

A specially configured Yale ERP30VL electric counterbalance forklift, featuring dual pedals for directional control and a double pallet handler, highlighted solutions for logistics applications.

The dual pedal arrangement provides a natural, comfortable driving position, affording the operator additional control and responsiveness and making them more productive, especially when changes in direction are common occurrence.

The next generation MSX Series platform stacker was previewed for the first time at LogiMAT. The dual-purpose warehouse machine combines the manoeuvrability of a pedestrian stacker with the travel speed of a ride-on pallet truck.

As well as competitive lift and lower speeds, the new stacker boasts a load capacity of up to 2000kg and a maximum lifting height of up to six metres.


Branching Out

As well as Yale experts on hand during the event to discuss application-specific solutions, representatives from the Yale dealer network were also present for all three days of LogiMAT.

A close partnership with knowledgeable and experienced dealers is key to the company’s success in the region with an extensive network of dealers offering local support.

Yale dealers understand the pressure on businesses to respond quickly to peaks in demand or unexpected events and were available to discuss how Yale Short Term Rental options can help optimise fleets and boost materials handling capacity to keep operations running smoothly.

Iain concluded: “We really enjoyed working with our dealers, reuniting with our customers, and meeting with plenty of prospective customers in Stuttgart. LogiMAT is always an excellent fair to be part of, and this year’s event was no different.”


“With our robotics solutions, power options, and a teaser of our range of materials handling equipment all on display at our stand, it has been a great way to start our year. We can’t wait to see what the rest of 2019 brings!”

Iain Friar, Yale


For further information on the range of materials handling equipment from Yale visit